Email Marketing Web Marketing Copywriting

Learn how to start a “word-of-mouth epidemic” centered around your company, brand, products, or services.

• Putting together the right offer
• Who’s going to spread your message? (”connectors,” “mavens,” etc.)
• Making it easy for vectors to spread your message via your Web site
  (”Tell a Friend”, etc.)

• How to use e-mail to spread your message
• Potential traps and hazards in viral marketing
• Best and worst practices in viral marketing
• Success stories of Hotmail, Unleashing the Ideavirus, HotorNot.com, Blue Mountain, etc.

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“I highly recommend to undertake a website audit from Netconcepts. The cost of these studies is not high in comparison to the benefits.”

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Ever wondered how late entrant Google overtook its entrenched competitors to become the most popular search engine on the planet? Or how a small upstart called Hotmail became the leader in web-based email and was then purchased by Microsoft for a cool $US400 million?

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Email can be your company’s secret weapon, or it can end up biting you in the backside if it’s seen as junk email or spam. It all depends on the execution. So says Debbie Mayo-Smith…

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Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad - a search engine listing.

Join us for a full-on, hour-long primer on search engine marketing from Stephan Spencer, author of Marketing Magazine’s March feature article on search engine marketing and the upcoming Marketing
Magazine Search Engine Marketing research study.

Stephan’s going to talk about:

• which search engines to target
• hands-on keyword research
• benchmarking against your competitors
• Google’s secrets revealed
• pay-for-performance search engines
• developing a search engine marketing plan
• best and worst practices (emulate the leaders, squash your competition)
• measuring the return on your search engine marketing investment
• criteria for selecting a search engine marketing agency
• online tools and resources

Don’t miss this hands-on session with heaps of audience participation and a live internet connection. You’ll walk away with practical, actionable tactics and tips. It’ll be great, like drinking from a fire hose!

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• Outbound e-mail marketing
• Testing and measuring response
• Website considerations
• Search engines, keywords, and "landing pages"

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• Using extranets to work with channel members
• Integrating with legacy and ERP systems
• "Cybermediaries" and auction and reverse auction sites

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One of the secrets to staying viable in the fickle online beauty marketplace is to slow your burn rate through the following low-cost, high return marketing strategies and tactics:

• Email marketing
• Viral marketing
• Link building
• Search engine optimization
• Pay-for-performance advertising (i.e. an affiliate program)
• Content distribution

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E-mail is one of the most important and effective tools in an Internet marketing campaign, but it will only work if it’s done right. And doing it right isn’t easy–e-mail marketing can yield spectacular successes, but companies must be extremely careful about how they do it.

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Let’s face it, there is no need for eBusiness unless you have created a web site strategy. And creating it right is the key. This session will give you a step-by-step guide in order to make your strategy a success! After attending this presentation, you will know how to:

• Create a site that is easy to navigate and compelling to the customer
• Market through direct email response
• Acquire the proper lists of names
• Put together a permission based email marketing plan
• Survey users to see what’s right and what’s wrong with your site
• Increase response rates
• Decide what kind of manpower you need to create a full time website
• 24 hour, 7 days a week work force vs. outsourcing